Brand Strategy Notion Guide + Template

The habitat of branding and personal development for solopreneurs.

You might be an enthusiastic solopreneur and prefer to write your strategy all by yourself.

Or maybe, you are a freelancer and you have a limited budget, so you search for a solution to clarify your personal goals. No matter what, this Notion Branding bundle will be a very handy tool for your first steps.

DIY Set Includes:

• 2-Hours Video Course, Divided into 7 Chapters
• Bullet Point Texts for Each Video
• Notion Template to Brainstorm and Write Your Own Strategy Document (Also in downloadable PDF form version)
• Further Readings

Chapters:

Introduction

• What is Branding?
• Why Do People Buy?
• The Role of a Brand Leader

Why Should You Stand Out as A Business Owner?

• A Hybrid Brand Model for Solopreneurs
• Use Your Character as a Compass
• How to Find Your Ikigai
• The Importance of "Daring to Dream”

Four Pillars of Branding

• Let's Define Your Values
• How Can You Define Your Abilities, Effectively?
• How to Write a Strong, Mission Statement
• How to Write a Distinct Vision Statement
• How can you use your mission&vision in your marketing activities

Brand Archetypes

• What are Brand Archetypes
• The group that yearns for paradise
• The group that brings structure to the world
• The group that connects with others
• The group that wants to leave a mark on the earth

Brand Naming & Brand Architecture

• Is Naming a Brand a Creative Process?

Basic Naming Approaches

• Special Circumstances on Naming
• Do You Need a Brand Name as a Solopreneur or Personal Brand?
• Brand Architecture for More Than One Brand

Brand Story

• The Power of Storytelling
• How to Write and Use a Brand Story

Visual Brand Identity

• What is a visual identity?
• What is Included in a Visual Identity Booklet?
• Working with a Professional vs. Designing Yourself